Archived News Item

The Power of a Rose

McAuley Community Services for Women raises awareness of family violence on Valentine’s Day

Every week in Australia, a woman dies at the hands of her partner or former partner. Family violence is devastating – it tears families apart and destroys lives.

On Valentine’s Day, McAuley Community Services for Women (McAuley) asked its supporters to purchase a ‘virtual McAuley rose’ for someone special in their life to help raise much-needed funds to support women and children who are escaping family violence.

In addition to emailing their ‘virtual rose’ to a loved one, supporters also helped to raise awareness of this very important cause by using their rose as their Facebook profile picture on Valentine’s Day.

Jocelyn Bignold, Chief Executive Officer at McAuley, said she was extremely grateful to everyone who supported the Valentine’s Day Appeal, which raised over $2000.

“With one in four children witnessing family violence in the home, and one in every three Australian women over 15 experiencing physical violence during their lifetime, family violence is one of the most serious issues impacting Australian society today,” she said.

“McAuley Care is the only safe house in Victoria open 24/7 to all women and their children escaping family violence, yet it is only 54 per cent government funded. We therefore rely heavily on the generosity of the community to run this program around the clock and ensure that women and their children fleeing family violence have a safe place to go at any time of the night or day.”

“We are thrilled to have had such positive feedback about the appeal, and look forward to developing this campaign further for next year’s Valentine’s Day,” Jocelyn said.

About McAuley Community Services for Women
McAuley provides critical services for women and their children who are escaping family violence, and for women who are homeless.
Following in the footsteps of Catherine McAuley – founder of the Sisters of Mercy – McAuley offers crisis and longer-term accommodation, vital employment services, social and recreational support and specialist children’s services.
Each year it helps around 600 women and children to rebuild their lives, supporting them on their journey towards independence and safer futures.

For further information about McAuley Community Services for Women, please visit; follow us on Twitter (@McAuleycsw) or ‘like us’ on Facebook at

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